In ten years time, I want Max Clifford to be scared of the reputation that I am building for myself. I want to learn from the best to become the best. I am ambitious and highly motivated to succeed. I am fascinated to discover the person behind the reputation that has been created for them. Reading sporting autobiographies of people whom I have held in such high esteem satisfies my inquisitive nature. I assume responsibility for the busy bar after matches at the local club on summer evenings whilst winter evenings are spent working at an after school childrens club. Cricket has always been a part of my life and I am active in the administration and scoring at grass roots and village level as well as regular trips, home and abroad, to follow county and international fixtures. I follow football and cricket throughout the year. Whatever I do in life, I do with passion.
I have been actively involved in the running of the sixth form on behalf of the students as well as the organisation of charity and social events, most notably the Prom held at HMS Dryad. My place on the Sixth Form committee has extended beyond my position as Advertising Manager, which requires event co-ordination and promotion to both the sixth form and the school. These have given me the ability to write in different formats and styles for a variety of purposes and audiences. My work on both the student and school newspapers has increased my writing capacity and worked in parallel with my English language course. Sociology has opened my eyes to the world around me and to the impact that the media, its organisations and individuals can have on the world around them.įrom years of organising and participating in charity events I have honed my skills of persuasion and manipulation. My study of media has allowed me to track the rise and fall of the state of celebrity the former is the aim and the latter is what I would wish to avoid on behalf of my clients. A career involving unexpected changes, inevitable twists and turns appeals to me far more than a life of routine ever could. To create and maintain the reputation and positive representation of an organisation or individual is challenging and ever changing and I believe that this is why public relations appeals to me with its unrelenting energy and power.
Either way, public relations is involved in shaping the opinions that we have on the personalities that the media presents us with through reputation. Others argue that the media merely reflects our society as we make it. Some say that it is the media that shapes the world around us.
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